A guided discovery system that transforms vague ideas into precise, actionable creative briefs.
Build Brands That Last.
Every question serves a purpose. No filler.
Build a visual symbol library inspired by Allan Peters.
PDF, DOCX, Markdown, JSON, AI Prompt and more.
Let's start with the basics. Who are we building this brand for?
Help us understand the core of your business.
Who is this brand really for?
Understanding the competition helps us find the white space.
Move the sliders to define where your brand sits on each spectrum.
Select all the words that describe how your brand should sound.
Select the logo structures and styles that resonate.
Select colors you are drawn to and colors to avoid.
Select the typographic styles that feel right.
Select symbols that could represent your brand. Click once to select, again to promote to Top 5.
Great logos tell stories. Help us understand the narrative.
Where will this logo live? Select all that apply.
What do you need at the end?
Share references that capture the direction you are drawn to.
Drop images here or click to upload
PNG, JPG, SVG — Max 10MB eachYour brand discovery summary. Review everything, then export.
Formatted document
Word document
.md file
.txt file
Structured data
Styled webpage
Premium .html report
For image generation